Gown Again for Emma, her Mum and Friends at Albert Dock, Liverpool

In the USA there is a phenomenon amongst brides to Trash The Dress - but I have always wondered why you would want to trash the dress that you got married in, such a beautiful gown, something so precious to you. So I have introduced Gown Again, where I photograph the bride wearing her dress after the wedding, along with friends if she wants, in a relaxed fashion shoot style. And the dress is enjoyed, but not trashed!

Back in June I photographed Chris and Emma's wedding at Mere Golf Club, and Emma was eager to have a Gown Again shoot, which we eventually managed to get organised yesterday at the Albert Dock in Liverpool. We had a good laugh, with passers by stopping to wish the bride luck, some guys telling her it wasn't too late (little did they know!) and many tourists looking on for entertainment!

Emma and her mum and friends all really enjoyed the shoot, and they all said how great it is to be photographed all dressed up but without the nerves of the wedding day. And as a result, we managed to capture some fantastic photographs. I particularly love this first one with the enormous bug behind Emma. And you'll see in the second photograph how Emma decided Uggs were the appropriate footwear to keep her warm under her dress!